About Us
Who is
Forged in pixels?
In a digital world where websites often feel cookie-cutter and forgettable, Forged in Pixels was born from a belief: that digital craftsmanship matters. We build custom brands and websites with precision, passion, and a deep respect for design that works
Meet the Team
ID#: 001
Caleb Mauldin
Founder and Tech Lead
ID# 002
Tiffany Mauldin
Business Operations Manager
📺 Master of “just one more episode”
💃 100% down for outdoor adventures or live shows
🧠 Fluent in “organized chaos” and “let me fix that for you”
ID# 003
Kyle Mauldin
CFO
ID#: 001
Caleb Mauldin
CEO
ID# 002
Tiffany Mauldin
Business Operations Coordinator
📺 Master of “just one more episode”
💃 100% down for outdoor adventures or live shows
🧠 Fluent in “organized chaos” and “let me fix that for you”
Web Design Got Lazy
• 70% of small businesses say their website fails to differentiate them.
• Over half of visitors judge a company’s credibility based on their website design alone.
Before Forged in Pixels existed, we experienced the same frustrations — watching brands with amazing potential fall flat online due to poor design, clunky development, and generic messaging.
That sparked a mission: to build digital experiences that are custom-fit, enduring, and genuinely impactful. What started as fixing one bad client handoff has grown into a business that now helps others avoid that fate entirely.
75%
of users judge a business’s credibility based on its website design.
– Stanford Web Credibility Research
70%
of small business websites have no clear call to action on the homepage.
– Small Business Trends
14%
of users say they’re unsatisfied with their site’s long-term performance on DIY platforms.
– Fit Small Business
2 - 3 yrs
The average small business redesigns their website every 2–3 years — not from growth, but frustration.
– Orbit Media
What Happens When Design Meets Purpose
We Turn Clicks Into Clients
Clients walk away with websites they’re proud to share — ones that convert, impress, and last.
"Not only does my new website look great, but my call volume has definitely increased."
— Randy Lindner
From local startups to national brands, we’ve helped businesses move from overlooked to unforgettable. The work we do doesn’t just live in code — it builds credibility, opens doors, and fosters connection.
Our vision for the future
We're pushing boundaries next — exploring immersive micro-interactions, AI-powered interfaces, and lightning-fast performance tuning. Our goal is to redefine what a "small agency" can do at scale — without ever sacrificing craftsmanship.
Our long-term vision?
We want to be the team people call when they want a site that changes how their business is perceived — a modern-day atelier of digital design.
We believe design will evolve — but the need for deeply human, thoughtful digital experiences won’t.
"Our mission is simple: to build digital tools that reflect the soul of a business — not just its services.”
We don’t churn out designs. We shape them — with strategy, storytelling, and sweat.
- Caleb Mauldin
Where to find us
📍 Based in Woodstock, GA — serving clients across the U.S.
We sit at the intersection of design, technology, and brand psychology. Forged in Pixels lives in the digital design and development space, helping visionary founders and teams bring their brands to life online.
